Brussels, 14 April 2016
The European Parliament voted in favor of new comprehensive rules on the protection of personal data and privacy and adopted of new General Data Protection Regulation (GDPR). New regulation will take effect in 2018. The Council of the EU already endorsed the text. Members of EU now have 24 months to become compliant with the regulation and implement it into their national legislation. And companies are faced with task of becoming compliant with the new rules in time by adapting their products, services, processes and privacy policies.
“Our hope is that we can soon find stability in what is currently an uncertain regulatory environment. The regulation aspires to comprehensively regulate the use of personal data in the EU, adapting the legal framework to the online environment. What we must avoid is that the recently-launched review of the ePrivacy Directive leads to a renewed discussion on data protection rules and a further layer of regulation for identifiers, such as cookie identifiers, that are already covered by the GDPR,” said Townsend Feehan, CEO of IAB Europe. “It is now the joint responsibility of industry and regulators to work together to determine how to make the new rules work in practice.”
Press Release IAB Europe: