All You Need to Know About Digital Video Advertising in the IAB Video Guide
The “big screen” video experience is changing rapidly as 56% of consumers’ TVs are now IP-connected. On the small screen, as the “march towards mobile” continues, there’s exciting growth and advertiser demand for mobile video advertising. It’s no wonder that publishers and advertisers of all stripes are pivoting towards the use of digital video to connect consumers with brands across platforms. There are challenges and opportunities.
The IAB Digital Video Center of Excellence has developed a Guide to Digital Video Advertising that offers tools, tips, and guidance for publishers, marketers, and brands to understand video in its multiple current and emerging forms. Read about best practices and advice on “all things video” in this new IAB video guide.
Read more about all the video topics covered in the blog post.