IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the need to align digital advertising measurement with growing trends and industry demands; including rising cross-media…
Brussels, 20 March 2018 ENPA, the European Newspaper Publishers’ Association and EMMA, the European magazine Media Association representing thousands of European Press publishers on European level are deeply shocked and…
Research from IAB Data Center of Excellence and Data & Marketing Association Shows Talent Gap Remains Significant Obstacle PALM DESERT, CA (February 13, 2018) The Interactive Advertising Bureau (IAB), its…
In January 2018, the Coalition will begin rollout of the Better Ads Experience Program, a voluntary initiative for industry participants to improve the online ad experience for consumers and promote…
IAB Europe today presented a new technical standard to support the digital advertising ecosystem in meeting requirements relating to user consent under the General Data Protection Regulation (GDPR), which will…
Brussles, 27 November 2017 The third annual IAB Europe Attitudes to Programmatic report highlights four key findings: Quality of advertising and transparency of fees are bottlenecks to investment The business…
Brussels, 31st October 2017 IAB Europe has published its Transparency Guide with the aim of improving transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The…
Cologne, 13th September 2017 Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows. The total programmatic display advertising market in Europe experienced another year of…
The “big screen” video experience is changing rapidly as 56% of consumers’ TVs are now IP-connected. On the small screen, as the “march towards mobile” continues, there’s exciting growth and…
Brussels, 7th September 2017 IAB Europe’s new Digital Measurement Priorities Reportdemonstrates that the priorities for driving brand investment into digital still lie in cross-media measurement and quality metrics. The Report…
