Marketers & Publishers Keep Focus on ‘Data Centricity’ With More Than 44% Expecting to Achieve Level of Sophistication by 2019

Research from IAB Data Center of Excellence and Data & Marketing Association Shows Talent Gap Remains Significant Obstacle PALM DESERT, CA (February 13, 2018) The Interactive Advertising Bureau (IAB), its…

IAB Europe Report: Attitudes to Programmatic Advertising 2017

Brussles, 27 November 2017 The third annual IAB Europe Attitudes to Programmatic report highlights four key findings: Quality of advertising and transparency of fees are bottlenecks to investment The business…

IAB Europe publishes guidance to drive transparency in digital advertising supply chain

Brussels, 31st October 2017 IAB Europe has published its Transparency Guide with the aim of improving transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The…

IAB Europe Report: European Programmatic Market Sizing 2016

Cologne, 13th September 2017 Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows. The total programmatic display advertising market in Europe experienced another year of…

All You Need to Know About Digital Video Advertising in the IAB Video Guide

The “big screen” video experience is changing rapidly as 56% of consumers’ TVs are now IP-connected. On the small screen, as the “march towards mobile” continues, there’s exciting growth and…

IAB Europe Infographic and Report: European Video Ad Format Landscape

Brussels, 27 April 2017 Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey…

Newspaper and magazine publishers welcome the European Commission’s proposal for publishing rights

Brussel, 14th September 2016 Europe’s leading Newspaper and Magazine Publishers’ Associations EMMA, ENPA, EPC and NME welcome today’s proposal by the European Commission to recognize publishers as rightholders in EU copyright…

European Newspaper and Magazine Publishers have started Consultation on Publishers’ Rights. Slovak Online Media and Publishers can take part in until 15 June 2016.

Europe’s leading Newspaper and Magazine Publishers’ Associations EMMA, ENPA, EPC and NME1 welcome the European Commission’s launch today, 23 March, of a public consultation “on the role of publishers in…

IAB Releases Ad Blocking Primer That Recommends a New ‘DEAL’ Between Publishers and Consumers

USA, 9. marca 2016. The IAB Technology Laboratory released its Publisher Ad Blocking Primer, outlining the tactics publishers are successfully employing to persuade users to stop deploying ad blockers. The…

CNIL publicly issues formal notice to FACEBOOK

Brussels, 15 February 2016 – IAB Europe, the leading European level trade association representing a European network of national trade associations and companies from the entire range of actors in the…