Research from IAB Data Center of Excellence and Data & Marketing Association Shows Talent Gap Remains Significant Obstacle PALM DESERT, CA (February 13, 2018) The Interactive Advertising Bureau (IAB), its…
Brussles, 27 November 2017 The third annual IAB Europe Attitudes to Programmatic report highlights four key findings: Quality of advertising and transparency of fees are bottlenecks to investment The business…
Brussels, 31st October 2017 IAB Europe has published its Transparency Guide with the aim of improving transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The…
Cologne, 13th September 2017 Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows. The total programmatic display advertising market in Europe experienced another year of…
The “big screen” video experience is changing rapidly as 56% of consumers’ TVs are now IP-connected. On the small screen, as the “march towards mobile” continues, there’s exciting growth and…
Brussels, 27 April 2017 Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey…
Brussel, 14th September 2016 Europe’s leading Newspaper and Magazine Publishers’ Associations EMMA, ENPA, EPC and NME welcome today’s proposal by the European Commission to recognize publishers as rightholders in EU copyright…
Europe’s leading Newspaper and Magazine Publishers’ Associations EMMA, ENPA, EPC and NME1 welcome the European Commission’s launch today, 23 March, of a public consultation “on the role of publishers in…
USA, 9. marca 2016. The IAB Technology Laboratory released its Publisher Ad Blocking Primer, outlining the tactics publishers are successfully employing to persuade users to stop deploying ad blockers. The…
Brussels, 15 February 2016 – IAB Europe, the leading European level trade association representing a European network of national trade associations and companies from the entire range of actors in the…
