Digital Brand Advertising and Measurement 2018

IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the need to align digital advertising measurement with growing trends and industry demands; including rising cross-media…

Joint ENPA-EMMA Statement on the murder of Jan Kuciak and the need to support press freedom in the EU

Brussels, 20 March 2018 ENPA, the European Newspaper Publishers’ Association and EMMA, the European magazine Media Association representing thousands of European Press publishers on European level are deeply shocked and…

Marketers & Publishers Keep Focus on ‘Data Centricity’ With More Than 44% Expecting to Achieve Level of Sophistication by 2019

Research from IAB Data Center of Excellence and Data & Marketing Association Shows Talent Gap Remains Significant Obstacle PALM DESERT, CA (February 13, 2018) The Interactive Advertising Bureau (IAB), its…

Coalition for Better Ads to Introduce Better Ads Experience Program

In January 2018, the Coalition will begin rollout of the Better Ads Experience Program, a voluntary initiative for industry participants to improve the online ad experience for consumers and promote…

IAB Europe presents industry consent mechanism for meeting challenges under the GDPR and calls for broad industry engagement on further development and roll-out

IAB Europe today presented a new technical standard to support the digital advertising ecosystem in meeting requirements relating to user consent under the General Data Protection Regulation (GDPR), which will…

IAB Europe Report: Attitudes to Programmatic Advertising 2017

Brussles, 27 November 2017 The third annual IAB Europe Attitudes to Programmatic report highlights four key findings: Quality of advertising and transparency of fees are bottlenecks to investment The business…

IAB Europe publishes guidance to drive transparency in digital advertising supply chain

Brussels, 31st October 2017 IAB Europe has published its Transparency Guide with the aim of improving transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The…

IAB Europe Report: European Programmatic Market Sizing 2016

Cologne, 13th September 2017 Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows. The total programmatic display advertising market in Europe experienced another year of…

All You Need to Know About Digital Video Advertising in the IAB Video Guide

The “big screen” video experience is changing rapidly as 56% of consumers’ TVs are now IP-connected. On the small screen, as the “march towards mobile” continues, there’s exciting growth and…

IAB Europe research: Cross-media measurement and quality metrics remain top of agenda

Brussels, 7th September 2017 IAB Europe’s new Digital Measurement Priorities Reportdemonstrates that the priorities for driving brand investment into digital still lie in cross-media measurement and quality metrics. The Report…