Úvod / Tlačové centrum
IAB Slovakia become a signatory to the Memorandum of Understanding on Online Advertising and IP Infringement

Brussels, 25 June 2018 On 25 June, IAB Europe became a signatory to the Memorandum of Understanding on Online Advertising and IP Infringement together with IAB Slovakia, IAB UK, IAB…

Digital Brand Advertising and Measurement 2018

IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the need to align digital advertising measurement with growing trends and industry demands; including rising cross-media…

European Digital Advertising market has doubled in size in 5 years

The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012 Milan, 23 May 2018 – At its annual Interact conference today, IAB Europe announced that digital advertising…

Winner of the tender for a new implementation provider of research in AIMmonitor traffic is Gemius

Bratislava, 17. máj 2018 Najväčšie slovenské digitálne združenie pre internetovú reklamu IAB Slovakia oficiálne odsúhlasilo víťaza tendra pre realizáciu výskumu online návštevnosti slovenských webových stránok – AIMmonitor. Realizátorom výskumu bude…

Joint ENPA-EMMA Statement on the murder of Jan Kuciak and the need to support press freedom in the EU

Brussels, 20 March 2018 ENPA, the European Newspaper Publishers’ Association and EMMA, the European magazine Media Association representing thousands of European Press publishers on European level are deeply shocked and…

IAB Slovakia launches a tender for a contractor of legal analysis GDPR

Bratislava, 26. 2. 2018 Najväčšie slovenské digitálne združenie vzhľadom na nové európske nariadenie GDPR a nový Zákon o ochrane osobných údajov vypisuje tender na právnickú kanceláriu, ktorá vypracuje právnu analýzu špecifických problematík ohľadne…

Marketers & Publishers Keep Focus on ‘Data Centricity’ With More Than 44% Expecting to Achieve Level of Sophistication by 2019

Research from IAB Data Center of Excellence and Data & Marketing Association Shows Talent Gap Remains Significant Obstacle PALM DESERT, CA (February 13, 2018) The Interactive Advertising Bureau (IAB), its…

Coalition for Better Ads to Introduce Better Ads Experience Program

In January 2018, the Coalition will begin rollout of the Better Ads Experience Program, a voluntary initiative for industry participants to improve the online ad experience for consumers and promote…

IAB Europe presents industry consent mechanism for meeting challenges under the GDPR and calls for broad industry engagement on further development and roll-out

IAB Europe today presented a new technical standard to support the digital advertising ecosystem in meeting requirements relating to user consent under the General Data Protection Regulation (GDPR), which will…

Internet Advertising Bureau IAB Slovakia launches a tender for a new implementation provider of research in AIMmonitor traffic

Bratislava, 11 December 2017 The biggest Slovak digital association IAB Slovakia officially announces the tender for a new implementation provider of research in online media traffic as well as in social…