IAB Slovakia – Interactive Advertising Bureau is the biggest association on the Slovak digital market. Currently it has 50 members, including the biggest Slovak publishers, media agencies, tech platforms, advertisers and other important players active in online advertising. IAB operates IABmonitor, which is a comprehensive, independent audited visit ranking of Slovak the online media
Activities of the Association focus on standardization of the digital advertisingmarket by establishing single rules and standards for the online advertising, as well as supervising the ethical rules in the industry. It supports further development of the Slovak online ecosystem with the use of educational activities. It provides information about the happening in the digital market segment in Slovakia and in the world, monitors and informs about the changes in legislation, which is closely connected with the digital environment. At the same time it works as a platform for mutual communication between the subjects of entrepreneurial activity in online advertising and as a communication canal with the third party professional organizations in the sphere of the internet or with the government authorities.
It is active in the segment of digital market since 2005.
About IAB Slovakia
IAB Slovakia - association for online advertising is the biggest association on the Slovak digital market.
Currently it has 50 members, including the biggest Slovak publishers, media agencies and other important players active in online advertising. IAB operates IABmonitor, which is a comprehensive, independent audited visit ranking of Slovak the online media.
IABmonitor is the single audited research of the online audience monitoring tool on the Slovak market, which is providing data since 2007. IABmonitor involves 46 providers and it monitors 109 domains. The numbers are growing each month. Currently, it covers 87 percent of the Slovak desktop users.