Brussels, 25 June 2018
On 25 June, IAB Europe became a signatory to the Memorandum of Understanding on Online Advertising and IP Infringement together with IAB Slovakia, IAB UK, IAB Italy and IAB Poland alongside AdForm, Google and GroupM.
28 companies and associations signed a memorandum of understanding (MoU) on online advertising and intellectual property rights (IPR). This initiative, facilitated by the European Commission, brings together advertisers, advertising intermediaries and associations.
The aim of this voluntary agreement is to minimise the placement of advertising on websites and mobile applications that infringe copyright or disseminate counterfeit goods. This will help to curtail the revenues of these websites and apps.
The signatories will work together with the Commission to monitor the impact and effectiveness of the MoU on the online advertising market. The MoU, which complements similar national initiatives, will be assessed after a year, during which the signatories will meet quarterly to analyse its progress, implementation and functioning.
The MoU was signed at the EU Blockathon 2018 competition in Brussels, the first hackathon dedicated to developing blockchain-based solutions to fight counterfeiting and piracy.
Documens to download:
Memorandum of Understanding on online advertising and IPR
Signatories of Memorandum
Read more about the MoU in IA Europe’s blog here:
The ‘Ad Misplacement’ MoU represents an important step for the industry, but the work begins now