Brussels, 27 April 2017
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals.
Based on a survey of approximately 700 advertisers, agencies and publishers from across 31 markets, the study provides insight into the video ad formats landscape across Europe, including the current usage for brand advertising campaigns, trends and technological specifications.
The research reveals that there are three dominant formats across all devices in the European video advertising market which are the in-stream pre-roll format, out-stream in-article / in-page format and broadcast 30 second spot. These formats lead in terms of current usage, trends and ROI across the industry with little variation between advertisers, agencies and publishers.
IAB Europe Infographic and Report: European Video Ad Format Landscape