IABmonitor is the measurement tool of the audience of the online advertising media. Data from IABmonitor are officially accepted data (single currency) by media agencies, advertising agencies and sponsors. IABmonitor offers data about visits of the internet media and socio-demographic profile of the online audience. Access to the data is for the purpose of planning, purchase and evaluation of the advertising campaigns of the internet media in Slovakia. This project was officially launched in January 2007. The sponsor of the research is IAB Slovakia and the project is executed by Gemius Slovakia.
IABmonitor was known as AIMmonitor until 31. 3. 2019. This change of the name and domain was related to updateing of methodology and transition to new methodics gemiusOverNight. More info you can find in document Metodics gemiusOverNight.
IABonitor monitoring is executed by the gemiusAudienceTM system, which consists of these main parts:
gemiusTraffic measurement tool, which enables the monitoring of the usage of a webpage, assessing the reading scripts from the source code of the webpage. This system counts the number of visits (cookies), impressions (PV), the time visitors spends on the webpage and technical parameters of the user devices.
Pop-up panel, which secures the collection of socio-demographic data about the web page visitors.
MONITORING AIMS
provide single data for planning, purchase and evaluation of the advertising campaign for the internet media – data about visits are publicly available for all potential sponsors in the online application OLA www.aimmonitor.sk
establish the real number of the internet users (Real users, further on RU) by using BrowserIDTM identifier and BEASTTM algorithm
offer data about visitor traffic of the particular media involved, about frequency and intensity of consumption for the internet content (number of real users, number of impressions, time spent, number of visits, number of cookies…)
offer socio-demographic structure of the media, based on the panel data (who are the visitors, age group, occupational profile, wage conditions…) and help an effective business policy and creation of the structure of the online media content
provide comparable data about the behaviour of the users, regardless of the browser, system or device
enable aggregation and comparison of the metrics between particular media involved in the research
IAB Slovakia - association for online advertising is the biggest association on the Slovak digital market.
Currently it has 58 members, including the biggest Slovak publishers, media agencies and other important players active in online advertising. IAB operates IABmonitor, which is a comprehensive, independent audited visit ranking of Slovak the online media.
IABmonitor is the single audited research of the online audience monitoring tool on the Slovak market, which is providing data since 2007. IABmonitor involves 46 providers and it monitors 109 domains. The numbers are growing each month. Currently, it covers 87 percent of the Slovak desktop users.
