Na sprehľadnenie a priblíženie terminológie používanej v internete a internetovej reklame zverejňujeme Slovník internetovej reklamy, ktorý vychádza zo slovníka Interactive Advertising Bureau (IAB), medzinárodnej asociácie, ktorej činnosť sa zameriava na podporu internetu, internetovej reklamy a zvýšenia príjmov online médií. V slovníku nájdete abecedne zoradené najpoužívanejšie výrazy z oblasti internetu a internetovej reklamy.
IAB Slovakia - association for online advertising is the biggest association on the Slovak digital market.
Currently it has 58 members, including the biggest Slovak publishers, media agencies and other important players active in online advertising. IAB operates IABmonitor, which is a comprehensive, independent audited visit ranking of Slovak the online media.
IABmonitor is the single audited research of the online audience monitoring tool on the Slovak market, which is providing data since 2007. IABmonitor involves 46 providers and it monitors 109 domains. The numbers are growing each month. Currently, it covers 87 percent of the Slovak desktop users.
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