IAB Slovakia is a member of IAB Europe. There is an oportunity to access research, case studies and white papers in three key practice libraries:
Programmatic Library – brings together case studies from across Europe to illustrate best practice and increase understanding of how programmatic advertising works and what it can achieve.
Ad Effectiveness Library – brings together case studies from across Europe to illustrate best practice and showcase the effectiveness of digital advertising for branding campaigns.
Multi-Device and Connected World Library – brings together media consumption research to showcase the evolving consumer landscape and the potential for cross-screen advertising.
About IAB Slovakia
IAB Slovakia - association for online advertising is the biggest association on the Slovak digital market.
Currently it has 58 members, including the biggest Slovak publishers, media agencies and other important players active in online advertising. IAB operates IABmonitor, which is a comprehensive, independent audited visit ranking of Slovak the online media.
IABmonitor is the single audited research of the online audience monitoring tool on the Slovak market, which is providing data since 2007. IABmonitor involves 46 providers and it monitors 109 domains. The numbers are growing each month. Currently, it covers 87 percent of the Slovak desktop users.
