Úvod | Best Practices

Best Practices

IAB Slovakia is a member of IAB Europe. There is an oportunity to access research, case studies and white papers in three key practice libraries:

  • Programmatic Library – brings together case studies from across Europe to illustrate best practice and increase understanding of how programmatic advertising works and what it can achieve.
  • Ad Effectiveness Library – brings together case studies from across Europe to illustrate best practice and showcase the effectiveness of digital advertising for branding campaigns.
  • Multi-Device and Connected World Library – brings together media consumption research to showcase the evolving consumer landscape and the potential for cross-screen advertising.