IAB Slovakia - association for online advertising is the biggest association on the Slovak digital market.
Currently it has 40 members, including the biggest Slovak publishers, media agencies and other important players active in online advertising. IAB operates AIMmonitor, which is a comprehensive, independent audited visit ranking of Slovak the online media.
AIMmonitor is the single audited research of the online audience monitoring tool on the Slovak market, which is providing data since 2007. AIMmonitor involves 44 providers and it monitors 92 domains. The numbers are growing each month. Currently, it covers 96 percent of the Slovak desktop users.